During the season of giving, why not make your shopping more intentional?
The over $1 trillion in buying power that Black consumers hold, the growing push for social consciousness from younger generations , and the impactful work of organizations like The Fifteen Percent Pledge have caused more major retailers to carry Black-owned brands . There’s never been a better time to buy Black.
For any product you’re thinking about buying, there’s most likely a Black-owned brand that has it — from long-standing brands like Nroda , whose pieces have been sported by various celebrities, and wellness-centered Golde to newer brands like Puzzles of Color and Cruxgg , which launched its kitchen appliance line at Target this year.
We included these thoughtfully crafted brands and more in our gift guide of Black-owned brands below. Be sure to pay attention to shipping times and cutoffs to see if you’ll receive your products before Christmas.
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