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Posted: 2024-01-02T10:45:28Z | Updated: 2024-01-02T10:45:28Z Reviewers With Type 4 Hair Love These 19 Hair Care Products | HuffPost Life

Reviewers With Type 4 Hair Love These 19 Hair Care Products

Your coily and curly hair deserves to be pampered.

Popular items from this list

  • A cute detangling brush  for gliding through wet or dry hair, removing knots as it goes

  • A set of satin pillowcases  so you can protect your hair (and skin) from the abrasiveness of cotton pillowcases

  • A daily moisturizing cream  with shea butter that’ll lock in moisture and vitamin E oil that’ll encourage hair growth

HuffPost may receive a share from purchases made via links on this page. Prices and availability are subject to change.

1
A Revlon paddle brush hair dryer that'll dry, detangle, and smooth your hair in one fell swoop
Promising review: This product really deserves its 5-star review. Let's be really clear here, I HAVE 4C HAIR. No really, 4c hair. I spend so much time detangling my hair that it is ridiculous!!! I mean hours. And I have tried every trick in the book. By the time I finish one section, the other has gotten tangled again. My hair is so thick that it would take me 45 minutes to blow it dry, so I just never did it. I was able to blow dry my hair on the cool setting in 20 minutes. I am able to comb through my hair now. I am so relieved. I think I am going to start seeing some real growth now that I will not be putting off my wash days because I simply don't have the time for all that detangling. Not to mention that I was always losing a lot of hair with the detangling process. There was some hair in the brush styler but nothing compared to my usual hair loss. I love this product. The bristles are very malleable, and the bristle tips are rounded. I have read that some folks have had a problem getting their roots to dry. I had no problem at all. This product is well worth the price. I would have paid three times as much just to be able to part my hair without all of the tangles. king
2
A moisturizing and detangling almond and avocado shampoo from Design Essentials
Promising review: This really detangles your hair, no conditioner needed. I could finger comb my natural type 4 hair very easily and remove shed hairs without breakage (great for length retention). Left my hair very soft and moisturized, no stripping of my natural oils. It is very thick, and you don't need much to get a lather. It smells great also. It is the best shampoo I have used for natural hair, and I have tried many. Millie
3
A cute detangling brush for gliding through wet or dry hair, removing knots as it goes
Promising reviews: "This is my new favorite brush, and I use it all the time. I have mostly 4a hair, with maybe a touch of 3c here and there, but my hair is definitely in the kinky category, and this brush works great. I'm able to use it on my hair wet or dry as long as I have some product in it. When it's wet, I normally use oil and leave-in conditioner, and it glides right through with ease. With my dry hair, I normally just use oil if I'm doing a pre-poo, and it still glides through, but obviously, I'm much more careful working root to tip. I feel like some of the people who are struggling with this brush maybe don't know how to be careful while brushing your hair root to tip and making sure to use product for extra slip." Marisa
4
A Mielle Organics all-natural mint almond oil that'll reduce shedding and breakage
Mielle Organics is a Black woman-owned small haircare business dedicated to using natural ingredients in their products.

Promising review: The unique combination of oils in this product works great for my type 4 hair. It has been one of my favorite products for the last few years. Patrick Elizabeth Sims
5
A nourishing leave-in conditioner from My Black Is Beautiful
Promising review: I purchased this product a month ago in anticipation of taking down my double strand twists on my natural hair. I just stopped halfway through my takedown to write this review! It is legit. I watched a YouTuber use it, and her hair type was similar to mine, so I took a leap of faith (super thick 4b). I have too many products that are useless, but this right here is one of the best purchases Ive made in a long time. Austen's mom
6
A set of satin pillowcases to protect your hair (and skin) from the abrasiveness of cotton pillowcases
Promising review: "Love themmm!!! Soft and silky. I purchased these for my natural 4a hair. These pillowcases are way better than a silk scarf. When I wake up, I fluff my hair out with my fingers, and thats it! Before these pillowcases, my hair would be flat and stay flat." Julia
7
A coconut oil-enriched leave-in softening treatment
Promising review: "My 4c hair loves it. For a twist-out style, the key for my hair: I spritz with water, next apply the Maui Moisture Quench + Coconut Oil, make sure my ends are curled (you can use a few comfy hair rollers), and cover my hair at night. In the a.m., the waves are very defined and beautiful. I've used one container so far, and what I noticed is that when I would wash my hair, the texture was so curly, and my hair was much fuller. I highly recommend." NEECEE
8
A volumizing biotin shampoo for hair regrowth
Promising review: "I'm anAfrican-American woman with type4Chair.I bought this shampoo recently when I was on the hunt for hair repair products after my hair got damaged during a blowout. I used this shampoo for the first time yesterday, and my hair and my scalp feel amazing. There are very small sections of my hair that are heat damaged permanently. I'll just have to cut those strands off, but this shampoo saved the rest of my hair. I will post some pics later. I hope with continued usage that my regular curl pattern will fully return to normal. I'll keep you guys updated. Update: My hair hardly sheds since using this shampoo!! This is the best shampoo I have ever owned!" Simone Johnson
9
A revitalizing hair protein treatment that'll help condition and repair dry, damaged and over-processed hair
Promising reviews: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product. It left my hair looking and feeling beautiful. I highly recommend it to anyone with natural or curly hair." Therese-Claire
10
A pair of scalp massagers that'll help remove flakes when washing your hair
Promising review: I had been having issues with dry scalp during the winter months. I was also feeling that I could not get my scalp as clean as I wanted. I saw an advertisement on Facebook for a scalp massager and came to Amazon to find one. This is a great find. My scalp is clean. It does not cause my hair to tangle (African American 4c hair type), and it leaves my hair feeling great. I gave the second one to a friend to try, and she loves it. Highly recommend. sherm98
11
A SheaMoisture hair mask with a manuka honey, shea butter, and mafura oil
Promising review: I use many of SheaMoisture's products. I think its a great line. This particular product is very nice for my 4c hair! It is rich enough to control the curl pattern, yet not too greasy. I like that a lot. JoAnn Solomon
12
A pomegranate and honey Mielle Organics sculpting custard so you can hydrate and condition your coils
Mielle Organics is a Black woman-owned small haircare business.

Promising review: I really love this product. I get questioned often about the product I use on my hair, and I recommend this product. For tight 4c hair, it really helps to bring out and define the coils, and it makes the hair look moisturized. This product makes me love my TWA so much! It creates beautiful definition and shine to the hair. Hershey C
13
An adjustable and reversible satin bonnet that'll protect your coils as you sleep
Promising review: I normally don't do reviews, but I had to for this. I bought two of these! They are the best I've ever owned, and I have worn a bonnet since I was a kid. I have natural thick 4c-type hair, and I wear my hair in flexi rods , and twist out styles, and I can also fit my flexi rods under this bonnet. I had been looking for a silk XL bonnet for years and finally found the perfect one! Please do not stop making these! DEWAmazon customer
14
Or a satin-lined sleep cap stylish enough to wear outside
Grace Eleyae is Black woman-owned small business caring for Black women's hair!

Promising review: "Silky wonderfulness. Yeah, I wore it every day the first week I had it. During the day, too! If you have big mixed girl type curls, I suggest the larger size. If you are 4c like me, with extra shrinkage, then the regular fit is good. I can't believe I spent so much for a beanie, but I really do love it!" Dr.PinkUnicorn
15
@oyinhandmade
A natural and creamy hair lotion perfect to use as a leave-in or to help hydrate your hair in between washe
Oyin Handmade is a family-owned, woman- and Black-owned and led small business creating clean formulas for natural hair.

Promising review: "I love this. I tried it because it was highly rated in the natural hair community. I'm glad I did. I have 4b/4c mixed-texture hair. This is the only moisturizer that works without weighing my hair down or leaving oily film or leaving a bunch of buildup. And it smells yummy!" Tanysha Carter
16
@tginatural
A daily moisturizing cream with shea butter and vitamin E oil
TGIN is a Black woman-owned small business making haircare products specifically for Black women.

Promising review: "This stuff is the holy grail of moisturizers. The smell is lovely, not too strong, or fruity, or overpowering. This is the first moisturizer Ive EVER used that keeps my hair supple and soft for days. Before my hair would feel brittle after a few hours and Id have to apply twice a day. With this stuff, I dont even have to put it in every day, even though I do. I absolutely love the way its made a difference in my hair. I have natural short 4c hair." Kasie
17
A sulfate-free 4-piece hair care set
It consists of shampoo, conditioner, shaping jelly and stretching cream. With cocoa butter and macadamia nut oil, you can be sure you'll be able to tame frizz and quench your hair's thirst.

Promising review
: I bought this product by chance. I had never heard of it but it came up on Amazon while I was looking for new haircare products but when I saw the word coils I knew that was specific to my hair type so I took a chance on it and Im SO happy I did! Ive never bought a product from Aussie in my life and finally they made something for my 4c hair. My coils are so tight that most products dont really define them properly because theyre meant for curls. This product makes my hair soft, supple, and smell incredible. DD
18
A 100% natural cotton hair towel to dry your hair without breakage or frizzing.
Promising review: I recently stopped chemically straightening my hair and am embracing my natural 4b/4c texture. On this journey everyone said use an old T-shirt instead of a towel. Well, this is better than an old T-shirt. I am able to stop my hair from being dripping wet while I apply product without frizzing it up. The size of it is great and I don't mind keeping it on longer if I need to. Musicachic
19
A pack of black roller pins that'll actually hold your hair in place
Promising review: I have thick type 4 hair and regular bobby pins just cannot do the job anymore as my hair continues to grow. I've seen many YouTube content creators use oversized bobby pins and I wanted some. These are pretty hard to find online from other suppliers, so I'm glad that Amazon has them. These are STRONG bobby pins. They don't bend. I've been using the same two pins for four weeks and they still look and fit like new. These are the real deal. They hold back my hair without causing pain. Tiffany

Before You Go

44 Beauty Products Reviewers Agree Are Very, Very Good At Their Jobs
A two-pack of painless mint-flavored teeth-whitening pens that lift stains fast(01 of44)
Open Image Modal
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" Mully (credit:www.amazon.com)
An illuminating moisturizer designed to enhance your skin's natural glow(02 of44)
Open Image Modal
Available in four shades.

Promising review:
"Didnt need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." Kim Wilmot
(credit:www.amazon.com)
An exfoliating octopus-shaped blackhead remover that lifts excess debris from pores(03 of44)
Open Image Modal
Promising review: "I saw this on TikTok, it works great so far." MarMarManuel

Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." LuckLocust
(credit:www.amazon.com)
Plus a USB-chargeable vibrating skin spatula that helps to deep clean pores(04 of44)
Open Image Modal
Promising review: "I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you cant reach with just your fingers, especially if you have acrylics like me." Paige Chaney (credit:www.amazon.com)
A skin-smoothing primer to reduce the appearance of pores and grip makeup(05 of44)
Open Image Modal
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" Leslie Mattingly (credit:www.amazon.com)
A highly affordable mascara that lengthens, lifts and separates lashes(06 of44)
Open Image Modal
Promising review: "I am a 30-year-old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made makeup purchases based off of what reviewers and makeup influencers hyped up and was disappointed, this surely wasnt a disappointment." Mary (credit:Emma Lord/BuzzFeed)
A sunburn soother containing aloe and coconut oil that can relieve pain, itching and peeling(07 of44)
Open Image Modal
Promising review: "I ordered this two weeks ago after seeing rave reviews. So grateful I did. Yesterday I got the worst burn. It was unbelievable. I applied this four times over 24 hours. When I woke up this morning it was a lot better and has just gotten increasingly better throughout the day. The burn is mostly faded, and the pain is so much better. I hope to never burn this badly again, but I will be stockpiling this lotion all the same." Carolina G. (credit:www.amazon.com)
A bump-erasing skin exfoliant that can reduce the look and feel of keratosis pilaris(08 of44)
Open Image Modal
Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." Lana (credit:www.amazon.com)
A cooling under-eye balm that can reduce puffiness and the appearance of dark circles(09 of44)
Open Image Modal
Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." Ben (credit:www.amazon.com)
A pair of reusable silicone nipple covers that look seamless under clothing(10 of44)
Open Image Modal
Available in two sizes and three shades.

Promising review
: "I LOVE these! Total game changer. Very smooth taper, seamless transition for layering under the most challenging tops like silk and super soft lightweight T-shirts. Ive owned this pair for a year, they still stick well and are just starting to lose adhesion around the edges. Ieven wear them while exercising, no issues! I actually bought another pair to replace them months ago and still havent needed to open them :) I wear these a couple of times a week and am very happy with the product, highly recommend! It blends nicely with my skin color, it does not show even under white tops." Lets Go Shopping
(credit:www.amazon.com)
An incredible-smelling body cream infused with caffeine(11 of44)
Open Image Modal
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. Im not usually a sucker for marketing but this was so worth it." Kristen (credit:Amazon)
The internet-famous oil-absorbing volcanic face roller(12 of44)
Open Image Modal
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." Kelsey B. (credit:Amazon)
A nourishing and reparative oil for nails and cuticles(13 of44)
Open Image Modal
Promising review: "Found it on TikTok and Im so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." sidna saavedra (credit:www.amazon.com)
A repairing hair mask infused with collagen ingredients and protein extracts(14 of44)
Open Image Modal
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them.

Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." curlyhead3
(credit:www.amazon.com)
A universal shea butter-base makeup crayon for the lips, cheeks and eyes(15 of44)
Open Image Modal
Fluide is a queer-owned and woman-owned business specializing in vegan, cruelty-free and paraben-free cosmetics.

Promising review: "I'm a huge fan of quick and easy enhancements and it doesn't get any easier than this. Drag across your eyelids, lips, rub into your cheeks and nose for a fabulous rosy shimmer." Teneca Kennedy
(credit:Fluide)
A facial ice roller that can help relieve tension, puffiness and under-eye circles(16 of44)
Open Image Modal
Promising review: "I was in the habit of rolling a cold can of soda on my forehead to help with tension headaches and sinus pain but that was cumbersome and not always cold enough. This ice roller works so well to ease the pain from sinuses and tension. It froze very quickly and I felt instant relief. The rolling motion even cleared my sinuses and I could breathe better right away. I love this. Would highly recommend." DT (credit:www.amazon.com)
A popular foot exfoliant peel that removes dry, cracked and rough skin(17 of44)
Open Image Modal
Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. Ill continue to use this foot peel." Mermaidme (credit:www.amazon.com)
A salicylic acid exfoliating toner that can reduce redness, decongest pores and improve skin texture(18 of44)
Open Image Modal
Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest). And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." Mariel Garza (credit:www.amazon.com)
An internet-famous universal skin salve packed with antioxidants and natural emollients(19 of44)
Open Image Modal
Available in 10 flavors.

Promising review:
"Rose Balm Dotcom has officially been dethroned... Lavender is my new and all-time favorite. Super sweet with the loveliest smell. Ordered within the launch and adore the Honey Bear sticker and the You Look Good Stamp stickers. Packaging is as cute as always and I'm excited for my days with lavender." Halle G.
(credit:Glossier)
A curl-defining cream to help you easily achieve consistent, frizz-free curls that arent weighed down(20 of44)
Open Image Modal
Promising review: "I have thin hair that has a very inconsistent wave pattern. When I allow it to air dry on its own it will be inconsistent and frizzy. I added this stuff to the mix, as well as switching to a T-shirt instead of a towel to dry my hair, and it's a game changer. It keeps the frizz away, while evening out my waves and adding body. Very happy with the purchase. Great if you're trying to lay off hot tools or don't have time." Kaitlyn (credit:www.amazon.com)
An ingrown hair solution that can help reduce painful razor burn and post-shaving bumps(21 of44)
Open Image Modal
Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per a friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won't be disappointed!" bill nye (credit:www.amazon.com)
A firming eye cream that uses vitamin C, vitamin E, rosehip seed oil and hibiscus extract(22 of44)
Open Image Modal
Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" Kindle customer (credit:www.amazon.com)
An eight pack of skin-tightening and pore-minimizing face masks(23 of44)
Open Image Modal
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." Samantha (credit:www.amazon.com)
A set of UV-treated press-on nails that can be used multiple times(24 of44)
Open Image Modal
Available in 12 styles.

Promising review:
"I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." Leslie and Paige
(credit:www.amazon.com)
A set of five makeup sponges for expert-level blending of all your cream, liquid and powder products(25 of44)
Open Image Modal
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." chris (credit:www.amazon.com)
A set of two smudge-proof eyeliner stamps to get a foolproof cat-eye(26 of44)
Open Image Modal
Available in four styles.

Promising review:
"This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" Nickel
(credit:www.amazon.com)
A tin of professional-grade wax beads to give yourself a wax at home(27 of44)
Open Image Modal
Promising review: "Holy crap. Please listen to this review. This is the best and easiest to use wax I have ever tried. It dries super quickly and when it dries it creates a vacuum seal around the hair. It does not stick to skin in the slightest and cuts the pain down 75%. I would pay $150 dollars for this stuff because it is so good." Amanda (credit:www.amazon.com)
A dual-action hair tool that styles your hair as you dry it(28 of44)
Open Image Modal
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures reviewers with 2a through 4c hair mentioned it working for them.

Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" Chloe512
(credit:www.amazon.com)
A 20-pack of 24-karat gold cooling and brightening eye gels infused with collagen and hyaluronic acid(29 of44)
Open Image Modal
Promising review: "First of all, amazing deal for the price! Secondly, they work amazing!! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" Tiara Baker (credit:www.amazon.com)
An intense barrier cream that strengthens and hydrates compromised skin(30 of44)
Open Image Modal
Promising review: "I got this after watching a skincare TikTok. At first I didn't think much of it. Now it's one of my favorite products. It's great for my sensitive skin. It moisturizes well and it really restored my skin's barrier layer. I love it! This made me a huge believer in my skincare TikTok guy. After years of buying expensive skincare from Sephora I am a total convert to great quality yet affordable Korean skincare products. I have seen my skin change over the last few weeks. Etude House is amazing. Get it!" Jill C Peterson (credit:www.amazon.com)
A shampoo massager that exfoliates the scalp, reduces dandruff and can stimulate hair growth(31 of44)
Open Image Modal
Promising review: "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice." Emma Lord , Buzzfeed

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, theyre right and I now swear by it. Its perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Dont hesitate." Z
(credit:Emma Lord/BuzzFeed)
A buildable and long-lasting lip tint that won't dry out lips(32 of44)
Open Image Modal
Available in nine shades.

Promising review:
"Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" Shawn
(credit:www.amazon.com)
An ultra-fine continuous water mister for hair or skin(33 of44)
Open Image Modal
Available in four sizes.

Promising review:
"I love this!!!! Perfect mister. Easy to use. I have curly hair and the curls are defined better with water then allowed to air dry. I am sure it could be used to provide a nice fine mist to houseplants or anything else that needs misting." CRenee
(credit:www.amazon.com)
A set of three dermaplaning razors that are ideal for removing peach fuzz and exfoliating skin(34 of44)
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This tool helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." Megan Kopicko
(credit:www.amazon.com)
A dewy and universal blush oil that adapts to your specific skin tone(35 of44)
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Youthforia is an Asian womanowned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." Summer
(credit:Youthforia)
An inexpensive lightweight concealer that brightens the under-eye without looking cakey(36 of44)
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Available in 19 shades.

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if youre starting out or want to try something new I definitely recommend you try this out." Liela Lee
(credit:Kayla Suazo / BuzzFeed)
A reviewer-beloved anti-dandruff shampoo to relieve and prevent flaking and itching(37 of44)
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This shampoo was designed to work for sensitive scalps and dyed and chemically processed hair of all hair types and textures, with reviewers with 3b4c curls mentioning it worked for them.

Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." Martin C.
(credit:www.amazon.com)
A hydrating botanical-rich oil that improves skin texture, reduces redness and scars(38 of44)
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Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger its hard to describe, but I can see a difference. It looks less rough. Ive been using it morning and night." Yasmin Rodriguez (credit:www.instagram.com)
A leave-in conditioning spray designed for all hair types(39 of44)
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Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free and gluten-free haircare products for all hair types.

Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! Its sooo soft and smooth after using this. Ive used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" Melissa C
(credit:Amazon)
A six-piece set of affordable high-performance matte lipsticks(40 of44)
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Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" Claire (credit:www.amazon.com)
A set of two cooling satin pillowcases that are gentle on skin and hair(41 of44)
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Available in 28 colors and four sizes.

Promising review:
"My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isnt frizzy or dull-looking when I get up in the morning." Aaron Key
(credit:Amazon)
A pore-tightening and skin-smoothing watermelon facial toner(42 of44)
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Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." APS (credit:www.amazon.com)
A pair of in-shower exfoliating gloves that improve skin texture(43 of44)
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Available in three textures and as sets of two or three.

Promising review
: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and Im still a little nervous because its literally a glove. But nah, I used it with liquid body soap and Ive never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." Brittney
(credit:www.amazon.com)
A serum made with 97% hyaluronic acid that hydrates skin(44 of44)
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Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid Ive been using for a year and no stores close sold it so I gave this a try. So glad I did because its a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best its ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." smnthfinch (credit:www.amazon.com)

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