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Posted: 2022-01-20T22:00:22Z | Updated: 2022-01-20T22:00:22Z Twitter Users Hilariously Pan 'Inclusive' M&M's Rebrand That Nobody Asked For | HuffPost Life

Twitter Users Hilariously Pan 'Inclusive' M&M's Rebrand That Nobody Asked For

Not everyone is sweet on the idea.

M&M’s has decided to make its candy mascots more “inclusive,” but not everyone is sweet on the idea.

On Thursday, Mars, Incorporated, the company that makes the popular chocolate treats, declared its “global commitment to creating a world where everyone feels they belong and society is inclusive,” according to The Hill .

The candies have long been represented in ads by a series of anthropomorphized characters with loosely established personalities. Now, the company claims each M&M mascot has been better defined and refined although a lot of the changes seem to revolve around the various characters’ footwear.

The brown and green M&Ms, who are both female, have new shoes. The brown M&M still wears heels, but now at a more sensible height. Meanwhile, the green M&M has given up her go-go boots for what the company calls “cool, laid-back sneakers to reflect her effortless confidence.”

The red and yellow M&Ms, for their part, now have shoelaces in their shoes, and the orange one has finally tied his laces, according to People .

In addition, the M&Ms will no have prefixes on their names, in order to help emphasize personality over gender.

As you might expect, the rebranding inspired lots of Twitter snark and it was glorious.

Some people focused on the orange M&M, who seems to be on a journey toward self-actualization.

Some had more pressing concerns...

And some people jokingly complained that the female M&Ms aren’t hot enough now.

But while there were lots of jokes about “woke” M&Ms, some people put things in the proper perspective.

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Before You Go

Iconic Brand Mascots
Tony The Tiger(01 of14)
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Hey Tony! This Frosted Flakes mascot was the king of encouragement when it came to young sports players. And we still can't eat this cereal without the "they're more than good, they're gr-r-reat!" theme song running through our heads. (credit:Getty)
Lucky(02 of14)
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This Lucky Charms leprechaun was always getting chased by hungry kids. (credit:Facebook: Lucky Charms)
Mr. Owl(03 of14)
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The world may never know how many licks it takes to get to the center of a Tootsie Pop, but the owl sure made us want to try. (credit:Facebook: Tootsie Pops)
Pillsbury Doughboy(04 of14)
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This little baking master definitely ranks as one of the cutest brand mascots of all time. How could you not want to poke his tummy?! (credit:Pillsbury.com)
Ronald McDonald(05 of14)
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This McDonald's clown is a photo-op goldmine, whether he's hanging out on benches outside of the restaurant or attending Ronald McDonald House events. (credit:Getty)
Trix Rabbit(06 of14)
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Silly rabbit, Trix are for kids! (credit:sillyrabbit.com)
Keebler Elves(07 of14)
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You just knew the Keebler Elves put an extra dash of love in their cookies. (credit:Facebook: Keebler)
The Burger King(08 of14)
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Although this king looks like a pretty friendly guy, we still think it would be creepy to wake up with him in your bed . (credit:Getty)
Mr. Peanut(09 of14)
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This Planters' mascot was always so dapper. (credit:Facebook: Planters Canada)
Kool-Aid Man(10 of14)
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This guy was always so smiley, you almost forgot it's kind of creepy to be a giant living pitcher of Kool-Aid. (credit:Facebook: Kool-Aid)
Toucan Sam(11 of14)
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This toucan ensure that eating Froot Loops cereal is a family affair. (credit:Kelloggs.com)
Cheesasaurus Rex(12 of14)
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This dino is solely responsible for kids of the 2000s asking their parents for a cheese slip n' slide . (credit:Getty)
Jolly Green Giant(13 of14)
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Because who wouldn't want to buy Green Giant's packaged vegetables from this guy? (credit:Facebook: Green Giant)
Cap'n Crunch(14 of14)
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Even if he is really a Commander instead of a Captain , we love this cereal mascot. (credit:Facebook: Cap'n Crunch)

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