Donald Trump s rally in North Carolina this week was chilling. The president always throws red meat to his base, but Wednesday was different . Trump advocated kicking a congresswoman out of the country because she had the audacity to criticize his administration. And he looked on, doing nothing, as the predominantly white crowd chanted, Send her back!

Scholars of fascism told HuffPost that it was absolutely a fascist rally and said they worried about the violence that Trumps escalating rhetoric could incite. Some House Democrats also warned that Rep. Ilhan Omar (D-Minn.), the primary target of Trumps racist comments, could be in imminent danger and needed extra protection.

Yet much of the discussion about Trumps rally, and around his other recent racist tweets , has been about whether his move was politically savvy and whether his opponents should respond to it or not.

One anonymous House Democrat told CNN host Jake Tapper that what Trump did was politically brilliant and that he won this one. Another advised that Democrats should simply move on: The presidents words and actions speak for themselves. We need to focus on the issues that got them here: jobs, health care.

Aides to two different Democratic House members told HuffPost that on Wednesday, before Trumps rally, their party leadership presented members with material suggesting that describing the president as ineffective, rather than racist, was a more politically savvy strategy.

Racism may be an abstract concept or a merely political issue for some people in Congress and the media, but its not for others. Many of us dont have the luxury of ignoring racism.

Trumps racism isnt a distraction, its the problem, said Aimee Allison, founder of She the People, a group that seeks to empower women of color. The reality is, for more than half of America, racism is whats stopping us from paying our bills, getting fair wages, and raising our families with dignity. For women of color and women of color especially Trumps bigotry is exactly the point.

Theres a belief among some pundits that Democrats should just not engage with Trump. Essentially, ignore him , dont give him more attention and hell go away. Otherwise, the pundits suggest, Democrats will be alienating voters who may be winnable in 2020.

But what about everyone else? These sorts of analyses, which are common, seem to leave out voters who expect the politicians they support to speak against a president who is making blatantly racist comments.

Staying silent in the face of white supremacy will not help Democrats win in 2020, Jennifer Epps-Addison, network president and co-executive director of the Center for Popular Democracy Action, said in an email. For many of us, calling out Trumps racism is not a political strategy. It is a survival necessity. Rather than shy away from race, Democrats should be equally unapologetic in their message of inclusion and dignity, as Trump is in his message of exclusion and White nationalism. If politicians are at all interested in winning over Black and Brown voters in 2020, they must call Trumps words what they are: racist.