New year, same Goop .

Gwyneth Paltrow s lifestyle brand is once again entering shoddy wellness claim territory, this time through a new show on Netflix . The series, called The Goop Lab, dives into fads and ideas that may seem out there or too scary, according to the trailer.

The clip only provides a snippet of what viewers can expect, but its enough to make any rational health professionals stomach churn. The ideas that The Goop Lab trailer highlights include energy healing, which one woman describes as an exorcism, psychedelics, which another describes as equivalent to years of therapy in about five hours, cold therapy, psychic mediums and more.

Its all very on-brand for Goop, which has been hit with criticism (and even a lawsuit ) for its promotion of dangerous wellness products and ideas . In the past , the brand has suggested that women put jade eggs in their vagina, wear energy balancing stickers, take iodine supplements even though most people arent deficient, and drink goat milk to get rid of potential parasites, all in the name of their health.

The claims often arent backed by science, and the company has had to introduce more clear disclaimers on articles indicating that fact. Experts have continually debunked the advice on the site .

Of course, people on Twitter including doctors couldnt help but (hilariously) call out the shows potential red flags and the controversy surrounding Goops past health advice.

A few people also got in some snarky digs at the shows promo poster, which, uh, looks like the body part Goop wants you to stick a jade egg in.

This isnt all Goops fault, though. Netflix also has a history of producing irresponsible health programs that could potentially affect viewers.

The streaming service received intense backlash in 2017 following the release of its fictional show 13 Reasons Why, which graphically depicted a young womans suicide. Experts criticized the show for its portrayal of self-harm and mental health, and research has found that suicide rates increased following the shows release. Therapists also expressed serious concerns over Netflixs 2017 fictional drama To The Bone, which follows one girls journey with an eating disorder.

In 2018, Netflix received more scrutiny for its docuseries Afflicted, which featured individuals living with rare chronic diseases. Cast members published essays following the shows release that detail their concerns over how it depicted their conditions as psychosomatic or psychiatric disorders rather than separate illnesses. The series relied heavily on the skeptical voices of experts who have no relevant professional or academic expertise in our diseases, they wrote.

This is all dangerous, considering the number of people Netflix reaches. As of 2019, the platform had over 150 million subscribers . That gives Goop and any other program that could contain questionable health advice a major audience. Netflix did not immediately respond to HuffPosts request for comment.

Bottom line? People should take Paltrows new show with a heavy dose of disbelief and get real health advice from their doctor. If weve learned anything from the lifestyle brands wellness information, its that its mostly just a bunch of goop.