Paris Hilton is being slammed for taking a vacation on Maui in the wake of devastating wildfires that swept through the Hawaiian island last week, destroying the town of Lahaina and killing almost 100 people.

Hilton and family were seen at Mauis Wailea resort on Saturday, days after Hawaii Gov. Josh Green (D) asked travelers to stay home to preserve resources like food, water and shelter for victims of the disaster.

Photographs published by the Daily Mail showed the hotel heiress, husband Carter Reum and 7-month-old son Phoenix at a beach less than 30 miles from Lahaina, where most of Mauis 99 confirmed deaths occurred .

Critics turned to the internet to call Hilton insensitive and out-of-touch.

Vacationing in Maui. Cringe, one person commented on a June Instagram photo of Hilton.