When these Latinx entrepreneurs looked at the landscape of wellness, beauty, clothing, books and even stickers, they saw a gap in Latinx representation and an opportunity to fix it.

We talked to nine Latinx small business owners who view their work as an opportunity to celebrate culture and serve their community.

LOQUITA BATH AND BODY

Loquita Bath and Body founder Yamira Vanegas is famous for her bath bombs, with scents and shapes evoking conchas, flan, horchata, tamarindo and elotes. But she also sells other pampering necessities, all of them vegan and cruelty-free.

Loquita was created with the purpose of Representation, with the hopes to create products that as a Latinx we would feel more related to, Vanegas wrote in an email. To hopefully encourage us to practice self-care more often, since as [women of color], we tend to put it on the back burner.

So sientate, relaja, and check out some of Loquitas lotions or creams for a calming night in.