A Christian campaign called He Gets Us aired two commercials about their favorite dude during the Super Bowl Sunday night. The ads reported $20 million price tag, as well as their ties to Hobby Lobby founder and billionaire David Green, among others, is sparking backlash online.
Those behind He Gets Us told Christianity Today in March 2022 that they were putting $100 million toward the campaigns national launch. Yet, the head of the branding firm behind the campaign told the same outlet this month that the campaign plans to spend $1 billion on He Gets Us over three years.
The idea behind the campaign is to target millennials and Gen Z with a carefully crafted, exhaustively researched, and market-tested message about Jesus Christ: He gets us, per Christianity Today.
But, a search on Twitter shows that users are receiving a completely different message.
Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign, Rep. Alexandria Ocasio-Cortez (D-N.Y.) tweeted Sunday night.
Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign
Other Twitter users agreed, while pointing out that the ads simplistic messages of kindness are funded by people with not-so-kind agendas. Others compared the commercials to Kendall Jenners controversial 2017 Super Bowl Pepsi ad .
This year, a 30-second Super Bowl ad costs $7 million.
The average K-12 public school lunch debt is about $22,600.
To @RevJacquiLewis ' point, the cost of that Jesus ad could pay off the lunch debt of 310 schools.
As Christians, we need to walk the walk. This ad isn't walking.
It cost $7 million to play a 30 second Ad during the Super Bowl. Thats means they spent $21 million dollars to play 2 ads (30 + 60) about Jesus Tax the church
kind of was hoping that commercial with the black and white photos of people yelling at each and fighting ended up being a commercial for like go daddy or something like that
The two spots which aired amid ads for mayo, beer and Ben Afflecks attempt to indoctrinate more Americans into the cult of Dunkin featured lessons Americans should remember about Jesus during our divisive times.
The first ad featured photos and clips of children deploying acts of goodwill while backed by Patsy Clines If I Could See The World (Through The Eyes of a Child). It concluded with a line of text that read: Jesus didnt want us to act like adults.
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