Jermaine Dupri Has 1 Undeniable Superpower: Spotting Stars On The Rise

With his So So Def label celebrating 30 years, the dancer-rapper-music executive has had a massive impact on hip-hop culture.

By James R. Sanders
Aug. 10, 2023

Jermaine Dupri has been on all sides of hip-hop culture.

Hes been a breakdancer, a rapper, a DJ, a music executive and an ambassador for the Souths impact on rap culture, especially in Atlanta. At 12, he was breakdancing for hip-hop group Whodini, appearing in a music video for the hit song Freaks Come Out at Night. And hes had hits of his own: Money Aint a Thang, featuring Jay-Z, was the second single from his debut album. Welcome to Atlanta, featuring Ludacris, is the unofficial theme song for the city.