When she started at Netflix in 2018, Lawson immediately let her curiosity lead her to find the answer to one essential question for Black pop culture lovers: Why arent all of our iconic TV series and movies on streaming services? Of course, the answer was complicated, with licensing deals and ownership at the crux of the issue. But a little email sleuthing led her to some solutions: The team that buys rights to stream films had recently secured all three installments of epic stoner film series Friday, and she wanted to know how the deal came together, and how to pursue more iconic Black films and movies. Lawson said her conversations with that team were mostly built around elevating the importance of serving Black communities with their favorite content. Elevating the urgency of retaining, growing and exciting Netflixs Black membership base led to the service acquiring throwback faves including BAPS and Love & Basketball.