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Posted: 2020-01-13T03:46:03Z | Updated: 2020-01-13T07:34:33Z

Amazon CEO Jeff Bezos caught flak on social media over the weekend after announcing the company would donate $1 million Australian dollars (around $690,000 USD) to the wildfire crisis.

Our hearts go out to all Australians as they cope with these devastating bushfires, Bezos wrote on his Instagram account. Amazon is donating 1 million AU dollars in needed provisions and services.

Critics called out Bezos, whose personal net worth is estimated to be more than $110 billion, for the amount , arguing it is a meager percentage of his and his companys net worth. They also compared his donation to that of other public figures.

Other high profile donations so far have included a $3 million pledge from Leonardo DiCaprio, whose net worth is $260 million. Chris Hemsworth, Kylie Jenner and Elton John all pledged $1 million, and others including Pink, Bette Midler, Nick Cave, Nicole Kidman and Keith Urban, and Kylie Minogues family, all donated $500,000 to the cause. One Instagram model says shes raised more than $1 million by selling nude photos in exchange for donations.

Heres some of the commentary on Twitter: